The South Side Barber Shop Building

Title to the land for this property was transferred to Harry E. Reiman on August 31, 1907. Early photographs show many small false-front frame buildings on this side of the square. A 1916 photo shows a large sign boldly proclaiming the Rupert Democrat, one of two local newspapers at the time. By 1921, the frame structure had been replaced by this brick building containing a variety store and harness shop.

The South Side Barber Shop occupied the space from the 1920s into the 1940s. In the early 1950s, Rambo's Firestone Store displayed the area's first black and white TV sets in the window. People would watch test patterns, snow, and fuzzy images with great curiosity. Sib's Drug Store and Baltzel's gift shop were here, then B&G Floral moved here from the east side of the square in 1982.

In the mid-1990s, "La Michoacana - Panaderia" (The Bakery of Michoacan) was established, specializing in tasty Mexican breads and pastries. The building features an inset entry, corner pilasters, and concrete string coursing, with decorative elements mirroring those on the Wilson Theatre.